The European Week of Mobility and the European Day without Cars took place from Sep. 16 to Sep. 22, 2011, this year for the tenth time. The idea has remained the same – the promotion of the sustainable development and ecologically friendly means of transport in Europe. The streets are there to serve not only cars, but also pedestrians, cyclists and public transport – this is the main mission of the campaign. This year’s motto is; “Prolong your life – be active!”.

This year, the Adria Hotel in Prague, as one of the few Superior four-star hotels and the holder of the EU “Flower” Label, has actively participated in supporting this idea, organising various events with the target of addressing the wider general public thus contributing to the “transformation” of Prague roads. One of the activities was for example a competition to find the most original self-driven means of transport with the chance of winning a weekend break in the Adria Hotel or the possibility of enjoying non-alcoholic Birrel free of charge at the U Pinkasů Restaurant in Prague by those who decided to exchange their car for a bicycle during the Mobility Week.

The hotel staff did not lag behind and they themselves actively promoted this idea. Last year it was by riding bikes and this year by walking! Ing. Karel Doubek explains how this year’s involvement of employees was organised; “Each of us has measured, with the help of a pedometer, how much we walk during our normal week. Subsequently, during the European Week of Mobility we tried to increase the number of our steps by at least 30% compared with the normal situation. This activity was very successful and entertaining. Not only did we manage on aggregate to increase the number of steps by the targeted 30% and take more than a million steps, but some of us started enjoying walking as such and so will be continuing it in the future…”