The European Mobility Week organized by the European commission took place all around Europe between the 16th and 22nd September. It culminated in the European Day without Cars on the 22nd of September. Part of the campaign were bike rides throughout the Czech Republic promoting principles of safe and healthy cities for pedestrians and cyclists. Adria Hotel Prague decided to get actively involved by organizing different activities for its guests whose main aim was to give this campaign the maximum support. Guests, for example, were given a specially prepared jogging map inviting them with the slogan “See beauties of Prague from a different perspective: TAKE AN AIRING”. Everyone who conquered the jogging route earned – aside from a great feeling – also a little present from us. Similarly, those who brought a confirmation between 16. 9 – 22. 9 of an actively supporting the Week of Mobility in form of e.g. earmarked city transport ticket, bike rental receipt or others, obtained a reward also.
The employees themselves stood up for this sentiment by setting off to work on bikes or on foot. Some even jogged. Karel Doubek, General Manager of Adria Hotel and one of the of the “Adria’s cycleride” participant says; “Since we are proud holders of the EU Ecolabel – The Flower, activities of this sort are very close to us. We constantly look for ways to positively contribute and improve the environment around us. The European Mobility Week campaign is trying to draw attention to negative effects of motoring traffic on the environment. This campaign gives us a great opportunity to show we are not negligent and also to test how beauties of city of Prague would look without omnipresent cars whereof we were happy to take advantage of it. I have to say that the morning cycle ride was great wake up call for me…”