The Adria Hotel, which for two years has been a holder of the EU Eco-label “Flower”, has once again retained possession of this prestigious certification for upcoming years, despite the new and stricter criteria – a condition which for many “Flower” holders was unachievable and therefore led to them losing their certification. The inspection committee of the CENIA company, the Czech information agency of the environment, evaluated the services and activities of the Adria Hotel with the following statement: “Thanks to resourceful "ecologically friendly" activities the Adria Hotel not only easily meets the conditions for awarding the EU eco-label, but it serves as a role model to others.”
And what exactly is behind the “Flower” logo? The “Flower” eco-label is a term used to identify products and services, which employ a responsible attitude not only towards environmental protection but also towards employees and mainly guests. The measures, which a certified hotel, has to adopt relate to the entire operation and contribute to savings of water, energy and materials. Nevertheless, these measures are not detrimental to high quality. The Adria Hotel Prague (until recently a four-star hotel), which under the new integrated hotel classification was marked as ****superior, is proof that such an attitude may go hand in hand with services at a high level.
Ing. Karel Doubek, director of the Adria Hotel, explains: “We perceive the Flower” as an umbrella term covering many of our activities and measures aimed at environmental protection – the eco-label criteria relatively naturally and aptly describe the path which we in our hotel took at the very beginning. We believe that the more people we address through our activities the more meaningful and efficient our endeavours will be and for this reason we organise many events under the “Flower” umbrella, namely for example: help with transforming Prague centre into a more healthy and cleaner city by painting benches, organising the ecological education of children through making and painting bird houses, active participation in the European Week of Mobility and Day without Cars, preparation of a running route for our guests, patronage of Petøínky water spring, which we look after, support of sheltered workshops, the products from which we sell at the hotel reception, active backing of the global project “Earth Hour” and the list goes on and on…”
